Newspaper Comparison Essay Example for Free

Newspaper Comparison Essay Both the newspapers have the headlines in large bold letters. The story is big news and as many people would be talking about it, they want to catch peoples attention so they will buy the newspaper. The Daily Star briefly explains the story NINE TOP SOCCER STARS IN GANG RAPE' which is quite specific information. I think they do this so when people look at the newspaper that is what they will read and therefore will want to know in more detail what happened, especially as it involves celebrities TOP SOCCER STARS. I think the words GANG RAPE are in inverted commas because this is what the footballers were accused of, maybe a quote of how somebody described the offences committed. However, the Daily Mail does not explain what the article will be about on the front page as the Daily Star does. It merely states SHAMING OF SOCCER I think this is so that peoples curiosity will be raised and they will want to know who shamed soccer, what happened etc. I think both of these headlines are quite effective and would make me want to but the newspaper and so learn more about the story. Both the front pages of the newspapers have sub-headings. The Daily Stars says, Leicester players held in Spanish roasting shame which is quite slangy and explains the article further although here are much more to be found out and will boost the interest of people who read the sub-headings. The Daily Mails sub-heading reads, Premiership stars held in custody over sex allegations. This is quite similar to the Daily Stars sub-heading as it briefly explains what the article is about. However, it is not as slangy as the Daily Stars. A difference between the front pages is that the Daily Mail has two pictures whereas the Daily Star has none. The two pictures are of arrested footballers and they are both looking towards the text in the centre, which invites people to read it. One mans head comes out of the picture frame, which gives the newspaper article a 3D realistic impression. Both the front pages have the beginning of the article and then the reader is referred to another page where it continues. Both the newspapers have by-lines but the Daily Stars is at the top of the beginning of the article and the Daily Mails is at the top of the second column. The two newspapers seem to have conflicting information. The Daily Mail tells us, Eight premiership stars held in custody. In contrast, the Daily Star says, Nine top soccer stars in Gang rape'. This is quite important information that they differ about. However, both the newspapers explain that one player; Steffen Freund was released on bail after being accused of failure to assist a victim. Again, the headlines are in large bold letters. They both include quotes. The Daily Mails headline reads, Players raped three tourists'. This is very short, simple and to the point. It encourages the readers to read about such a shocking story. The quote is probably from a policeman or a spokesperson. The Daily Stars headline is quite different. It includes alliteration GANG RAPE SOCCER STARS ARE MARCHED AWAY IN MANACLES The quote is what the gang was accused of and is the common term the public knows the scandal to be. In the Daily Mail, there is a strapline reading, Leicester City stars on training break in Spain were drinking heavily and brawling before alleged attacks on women in hotel room, say staff. This explains the story further and is quite dramatic, so will make the reader to read the article drinking heavily, brawling, and attacks on women. These terms add interest and shock the reader, especially as celebrities are involved and these people are supposed to set an example to their fans. However, in the article in the Daily Star, there is no strapline or sub-heading which gives me the impression that this newspaper is of a more simple style. The layouts of the newspapers strike me as being quite similar. They both take up a double page spread. On the left they both have the article as well a couple of pictures, though the Daily Mail has three pictures on the left page. Both the right pages are taken up with pictures as well as a section with a picture of each player and w description of what they are accused of. However, the Daily Mails is more detailed as it also has some history on each of the footballers. Also, the Daily Mail has a small article linking with the footballers article, with the headline reading, Young, overpaid and violently out of control. One difference is that the Daily Stars headline does not stretch across the double page, whereas the Daily Mails does. On the left page, the Daily Star has its text in the centre of the page, which makes it seem like the priority to the reader, but the Daily Mail has its text towards the left of the page, which makes it seem less important. The Daily Star has crossheads that break up the text, such as Warned and bruises. I think this is to make the text easier to read for the reader. However, the Daily Mail has no crossheads. The Daily Mail uses language that is simple and self-explanatory, such as, They were said to have forced their way into the womens room at the exclusive La Manga resort on the Costa Calida, where the team has been on a winter training break. There are hardly any long or hard words in the text. I think this is so anybody can read this newspaper whether they are well educated or not. The Daily Star uses quite strong language, as if wanting to dramatise the story as much as possible and hold the interest of the reader. For example, it uses: drunken night out, sex scandal, and smashed down , boisterous stars. This quite contemporary language and gives the impression that the Daily Star is aimed at a less sophisticated reader. The pictures in the newspapers are similar in some ways but not in others. Both the newspapers have the same picture of a German woman (who made the accusation) hiding from the camera under her jacket. This gives the impression that she is quite vulnerable and makes me feel sorry for her. I think the editors who chose this picture wanted o give that impression. The picture in the Daily Mail is, however much larger than in the Daily Star and is also a cut-out. This is quite a modern way of presenting a picture and gives it a 3D effect. Both the newspapers have a section with a photograph of each player, their name and what they are accused of. However, the pictures in the Daily Mail differ to those in the Daily Star. Those in the Daily Star show the players looking like thugs. They all have violent or grumpy expressions on their faces and from these pictures we can imagine them being able to rape the women. But, the picture in the Daily Mail shows the players with smiles on their face, looking into the camera as if to say they are in control. They do not look as thug-like as they did in the Daily Star. Both the newspapers have different picture of the hotel. I think the pictures in the newspapers are given different priorities. The two picture on the lift page of the Daily Star are small and on either side. However, the three pictures in the Daily Mail are very large and take up most of the page. The other picture in the Daily Mail is of the soccer players lawyer, showing her with a grave expression on her face, which gives us the impression that the footballers are in trouble and she is not finding it easy helping them. Other pictures in the Daily Star are of a worried looking boss with Steffen Freund and a large picture of Coyne, one of the accused players looking scared. Both the newspapers hold quotes. The Daily Star has quotes in the middle and towards the end of the article, as does the Daily Mail.

The Importance of a Business Plan Essay -- Business Management, Busine

When it comes to starting a business it is important to have Business Plan. The value of a business plan is important in the startup of an organization. The value of proper business plan in an organization can determine if the organization will withstand over of time or for years to come for that matter. In implementing a proper business plan, proper planning in it self is important and valuable to the process. Planning helps in ensuring that the organization can withstand and remain as an essential asset to the needs of the community and helps in providing an impact on the city tax base. A valuable business plan can also allow the company to look at ahead at its projected profits and loss to be able to give their shareholders the return on their investment. The business plan can be the measuring rod to how the company will perform from the inside and out. The plan will show the roles of all their employees and what will be required and expected of them and what they can expect in return from there employer. The supply and demand of a company needs to be looked at from a short-ran...

Class Prophecy 2012 Essay

Having stayed for five years in France for my masteral studies and job as historical journalist in CNN, made me long to go back to my country. I wanted to stay with my family, reunite with old friends, and render my hard work to my countrymen. I know that my studies and my work have led me to different places across the globe, meet new peoples, and lead a wonderful and meaningful life. However, as the rugged saying goes â€Å"there is no place like home†. Upon the completion of my thesis my concluding documentary, and my book about the Philippines in France, I bade everyone â€Å"au revoir† â€Å"until next time† and happily went back to Philippines. Inside the plane we were given all the luxuries that we can afford in this long ride home, that almost always include a newspaper. As I browsing through the pages of the newspaper, I was awestricken by the names that I saw in the bylines. They were of Jenzen Anzano – writing news for the Metro; and Valeriano Onia – reporting about the recent battle of Ginebra versus Rain or Shine. But the good news doesn’t just end there, Mila Mary Lyn Maralit’s chemical invention have earned her an award from the President of the Philippines, Alyssa Mae G. Daraog. Then on the Health and Fitness Section was the full-page length column of the famous psychologist Richard Sanchez. With all their abilities and talents way back our high school years, we knew that these former classmates would indeed become successful and it is heartwarming to learn that these Lucians were pioneers in adhering to the CORE values that we cherished in our high school years. Many hours passed and the song in the plane shifted from The Beatles; to the Lady Antebellum’s; to SNSD’s; to the Hotdog’s Manila. By then we knew that we are approaching the Philippine territory and in no more than an hour we shall be landing. Suddenly, a lady in black dress approached me. It was Mara Cassandra Gomez! She told me that she was in France for two weeks to attend for an international conference in Psychology. We talked and talked until we are notified to go back our seats and fasten our seatbelts for our landing. I can feel the plane slowly going down and sudden gosh of excitement and relief that embraced my being when I finally felt the bump of the wheels in the land of my country. I’m finally back! My first two weeks were spent in countless reunions and homecoming then I wondered where are my high school schoolmates, classmates, friends? I hope to meet them again. However, now is not the time to think about those, we will soon find our ways. By now, I have to work-on my job in the National Historical Commission of the Philippines. Right there and then, I was accepted and given projects. First on the list was the Bangon Tribe in Mindoro. I am thrilled because I am the one in-charge of such meticulous and comprehensive task that we shall carry-on. I decided to go to the bookstore to enhance my knowledge and to at least familiarize myself with their environs. As my car was driving along EDSA the billboard of Rowielyn Singh and Jaypee De Castro, the hosts of WilTime Big Time was prominently displayed, then there is also another billboard of pop star singers, Ma. Diana Derpo, Binna Azucenas, and Ericka Faye delos Santos inviting everyone to join in their concert at the Mall of Rommel Concepcion’s Concert Grounds. Lucians of batch 2012’s progress can’t be stopped. From De Castro to Rosario Village/Tramo ; now Lucians are domineering EDSA and filling up the key positions in our society! As I went inside the bookstore, my attention was caught by the book at top of the best-sellers list. That was the name of Rhoxanne Villasin, she is the author of this year’s bestselling book. I grabbed my copy of her book then bought the materials that I needed for my work. Nearby I saw a new mall named Von’s. I went inside and I was really amazed with the beauty and intricate details of the place. While strolling along I heard someone shouted my name. Few steps away from me was Glenn Rose Baculanlan! Dressed like a Parisian doll, she and four other ladies in office attire went to me. Glenn Rose is now a model and the four ladies with her are Roselyn Monforte, Louise May Mackay, Cynthia Mae Pama, and Angel Mae Bahay were the accountants at Von’s the mall that Christian Von Geminiano owns. We went inside the pub named Muppets and had some coffee. While having our funny chats, we reminisced the good-old days wherein being a historian, an accountant, and a model were just a confusing dream†¦ a vague possibility. Just when we are about to part ways a lady appeared before us and introduced herself as Shirlyn! Indeed it was she†¦ Shirlyn Alvario the owner of Muppets restaurant. She informed us that Lucians are involved in the foundations of her restaurant with Bhenz Benig (now a food technologist) as her business partner. Joseph Perez and Rances Marticio were in charge of the place’s architectural design, Bernardino Rodelas for the engineering plans and construction, and the famous artists: Cedrick Caguing, Cyril Flora and John Paul Dogillo for the details and designs. Neither one of us wouldn’t want to end our girl talks and reminisces but then we knew that we have works to do so we exchange contact numbers and promised to meet soon. Back to work, I indulged myself with my project. Busy all day studying, preparing, preparing, studying. One day, three days before my five-member team went to Mindoro, I was informed that certain groups would like to join our trip and they all had their recommendations. Of course, I do not like them to go with us because our work might be exploited by their presence. But then, I couldn’t just discredit their requests so I immediately called my assistant to call their representatives to explain their intentions at exactly two p.m. today. After an hour, my secretary informed me that all the persons that we’ve been waiting to talk to are already inside the conference room and they are quite noisy. I immediately went inside my conference room and . . . it seems like I’m a high school student once more! The faces inside are all my high school classmates and friends. Indeed all of them, wow! Aarone Jhone Julian is now the managing president of the Apple Company in the Philippines; Jennelyn dela Cruz, Ma. Kathleen Adona, and Mark Anthony Borja are now the Division Supervisors of Pasig City; Kimberly Mae Chua, Stefany Cabantog, and Mharianne Yalega, are now head doctors of Lucia General Hospital; Francesca Ann Balmonte, is recognized as one of the bests photographers in country; and Sir Eljun Velga is now the Principal of Sta. Lucia High School. They explained to me that they wanted to join to help and contribute something for progress that has always been OUR dream. Right there and then, I agreed and we’ve planned the flow of our own respective missions consecrated towards the fulfillment of one goal. At home, I packed my things for our mission then watched the news anchored by Merleen Mercolita. News about Ramlou Demegillo’s outstanding performance in the International Dance Sport Competition; Nigel Paulino, Renmar Moses, Julius Caesar Brutas, and Marcelino Loza’s gold in the recent Olympic games; Jovy Ann Sta. Ana, manager of SNSD; Arjay Gervacio-Ventura, the new business tycoon; Ronnel Villamar tops the Bar Exams; and Shelly Ann Ruales’s proclamation as the Philippine Ambassadress to the USA.

Impact Of Recessions On The Banking Sector - Free Essay Example

Sample details Pages: 11 Words: 3310 Downloads: 6 Date added: 2017/06/26 Category Economics Essay Type Research paper Did you like this example? Introduction Growth Management: Two Hats Are Better Than One   By Andrew Lester page 169 Says à ¢Ã¢â€š ¬?there is a definition of an economic recession-two succsive quartets in a year when the economy shrinks rather than grows.à ¢Ã¢â€š ¬? In the presence of economic recession, the effected countries are extremely in the state of anxious..The developed countries are trying to do everything to avoid the impact of recession in their country, but, it is true, the developed countries are the first affected of the economic recession because of the economic slowdown. It can be understand with the simple explanation through the different principles of economic, when any country played a big role in international trade market in different sectors; it is true that the economic effect will be more swear on their land. Recession affects the GDP or gross domestic product of the country and the downturn in different economic activities are facing the declination (smith, 2009). Rationale Recession is the phenomena which is not new, but it occurs from time to time. Don’t waste time! Our writers will create an original "Impact Of Recessions On The Banking Sector" essay for you Create order In this dissertation we will focus on the economy of UK under the shade of recession. The economic changes which are being brought by the recession. Banks are the finance provider to the other sectors which in turn provide growth to the economy. This late 2000s recession aggravated the situation. Mortgage rate was high they cut back loans and redundant people. The problem was clear in the late 2000s recession when the international investors and domestic holders withdrawing their deposits and the banks were reducing the availability of loans. It was really hard for the clients to find a reasonable mortgage rate or mortgage offers. In the previous year, the external economic environment has greatly affected UK banking and finance. Globalization linked economies so that economic shifts and changes in one economy affects the other as in the case of the mortgage market in the United States and the banking sector in the United Kingdom. Technological innovation also supported the linkage of economic sectors so that a downturn in one economy is likely to affect other economies. This finds expression in the mortgage market of the United States and its effect on the banking sector in the United Kingdom. The trend in the United States is the engagement in the sub-prime mortgage market to meet growing demand for housing. As such, many banking and finance institutions engaged in sub-prime mortgage, which in effect is approving loans for people who do not necessarily meet the credit rating criteria previously established. As a result, many people purchased homes on mortgage financing. As these loans matured, many were unable to pay the mortgage loans. This resulted to the sub-prime mortgage market crash in 2007. In the meantime, the United Kingdom also experienced housing demand. This encouraged new firms to engage in the sub-prime market or existing banks to establish sub-prime mortgage services such as Northern Rock. The sub-prime mortgage market crash in the United States affected the banking sector in the United Kingdom, particularly the banks that engaged intensively or almost exclusively on the sub-prime market. The crash in the United States signalled the problem that is also starting to heighten in the United Kingdom because of a number of reasons. One, large banks present in the United States and involved in the mortgage market were in the process of consolidating their losses so that these banks refused or had not ability to extend short term loans to other banks, which heavily relied on short-term loans from various banks for its sub-prime mortgage system to work. Another, banks in the United Kingdom also refused to extend further loans to the mortgage market or to financial institutions relying on short-term loans. This led to a credit crunch that eventually led to huge losses and bankruptcy. In this crucial time some banking institutes had effectively exercise of sufficient internal control practices to support its sustaina bility target by balancing risks with expected returns as well as some important decision taken and implemented by board of directors like to not heavily involve in mortgage market helps them to survive and book enough profit in this time. In this dissertation we will focus on the impact of recession on some financial firms who couldnà ¢Ã¢â€š ¬Ã¢â€ž ¢t survive and book major losses up to close down with the example of Northern Rock, who announced bankruptcy. . The Focus will be on the Barclays that how it has bear the pressure of recession and it flourishes. We will find out the policy and the methodology to reflect the waves of recession. Dissertation will also focus on strategies to be implemented and suggest some changes to be made in operation of banking business to not repeat these again. Some other financial firms who survive and balance its profitability by quick important decision and implement of some strategies with the example of Barclays, top banking firm of United Kingdom Literature review This dissertation will also discuses the financial crisis in UK and what is the economic condition at present. Christopher Dow said that   Recession are best defined as shortfalls below the capacity growth rate,thus accompained by growing unemployment. the initial defination of a large recession(that output should fall absoltly) is thus equivalent to a requirment that the rate of out put growth should fall below the norm(or capacity rate) by more than the norm itself. Five periods were identified on theses criteria as major recession;1920-1,1929-32,1973-5,1979-82and 1989-93. On January 24, 2009, Edmund Conway, Economics Editor for The Daily Telegraph, wrote that The plight facing Britain is uncannily similar to the 1930s, since prices of many assets à ¢Ã¢â€š ¬Ã¢â‚¬Å" from shares to house prices à ¢Ã¢â€š ¬Ã¢â‚¬Å" are falling at record rates [in Britain], but the value of the debt against which they are held remains unchanged. Recession in this age of globalization is not to be kept at a single place it tranfer its effect from one sector to the other and from one country to other . It will also highlight what are the main causes of Northern rock banks down fall due to various factors which are thoroughly discussed in literature review with the help of print media, companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s case studies/websits,books,gernerals and websites also what are the affects on consumer.It is also conclude ground realities of global recession as well as enhanced information of worth while recourse in order to understand the matter of crux of world economic globalization. The subprime mortgage crisis has already suggested living standard of people around the world in line with fare of US and global economy and now it threatens to derail the U.S. economy. Origin of economic crisis and how to tackle them, advice to take valuable measures to get over the economic crisis has been revealed by best selling economist Robert Shiller in his book. An aggressive re sponse need to be taken by people in order to restructure the intuitional basis. He also shows in his book that how these economic bubbles can be further dangerous in near future . Northern Rock banks and several of its customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s withdrawal their money and savings due to there was news in the market about bankruptcy of bank which are received from Bank of England. This was certain one the reason that the prior consumers of Northern Rock have placed their savings in other banks considered to save better constancy even if the interest rate slightly lower then others. However, these consumers and their experience with Northern Rock mostly affected their future financial planning and decision-making. Barclays bank was formed in 2006 with the forshighted motive to become powerful development platform for Barclays and targeted the rapidly challenging market. The idea was to provide the better services for retail and commercial customers in markets around the globe. In 2008 annual report the group chief executive John Verley reported that that We have managed Barclays carefully through this period. We have remained solidly profitable The main reasons for Barclays survival in credit crunch is followed by its constant approach to make important progress towards success of goal by attracting 9 Million new customers while offering them cost saving packages. Richard Posner in his book describe the way of getting ride vicious credit crunch and the reasons of economic crisis by his in-depth research.   By Marc LaBonte, Thecapitol Net, Patrick Purcell: describes the Recession, Depression, Insolvency, Bankruptcy, and Federal Bailouts and to determin how resession begin or end. By Mark Zandi:give the broad accessible analysis for the economic crisis from 2007-2009.the answer is also give thoroughly in his book related recession and new version is update with latest events regarding fall of 2008 financial collapse. Gjerstad, S.,et a l(2009) said in the article à ¢Ã¢â€š ¬Ã‹Å"In just the past 40 years there were two other housing bubbles, with peaks in 1979 and 1989, but the largest one in U.S. history started in 1997, probably sparked by rising household income that began in 1992 combined with the elimination in 1997 of taxes on residential capital gains up to $500,000. Rising values in an asset market draw investor attention; the early stages of the housing bubble had this usual, self-reinforcing feature.à ¢Ã¢â€š ¬Ã¢â€ž ¢ It is noticeable that lower mortgage rates are attracting, but somehow the financial institutions have a big shortfall. They have to suffer for it. In general sense the housing market is the direct centre of the crisis. The Financial disaster had started in USA and spread out to Uk and the rest of Europe. Three years ago when northern rock a mortgage bank was teetering on the brink, the financial authorities considered keeping it float with secret emergency lending but it was bank run( Anon 2009) . The main objection at that time came from the financial services authorities that a listed company should have to disclose the emergency lending to avoid misleading the business market. BBC (Aug2009) reported thatà ¢Ã¢â€š ¬?Northern Rock relied heavily on the markets, rather than savers deposits, to fund its mortgage lending. The onset of the credit crunch has dried up its fundingà ¢Ã¢â€š ¬?. Schifferes,S. (2007) in his article reported that à ¢Ã¢â€š ¬Ã…“A wave of foreclosures and evictions is about to sweep the United States in the wake of the sub-prime mortgage lending crisisà ¢Ã¢â€š ¬?. Another bank to discuss is northern Rock which collapse as a result of recession. Hyun Song Shin in the Journal of Economic Perspectives, said à ¢Ã¢â€š ¬Ã‹Å"The U.K. bank Northern Rock became the first high-profile casualty of the global financial crisis of 2007à ¢Ã¢â€š ¬Ã… ¡ÃƒÆ'„ÃÆ' ¬2008 when it suffered its depositor run in September 2007à ¢Ã¢â€š ¬Ã¢â€ž ¢ . In spite of the television images of long lines of depositors outside its branch offices, the run on Northern Rock was unlike the textbook retail depositor run caused by coordination failure. Also, contrary to received wisdom, its reliance on securitization was not an immediate factor in its failure. Rather, its problems stemmed from its high leverage coupled with reliance on institutional investors for short-term funding. When the de-leveraging in the credit markets began in August 2007, Northern Rock was uniquely vulnerable to the shrinking of lender balance sheets arising from the tick-up in measured risks. Aims and objectives. The dissertation aim will be recognise secondary data of global recession effects in the UK economy as well as in primary research study determining first hand information on the recent situation of global recession affecting Uk economy, in terms of banking sector and mortgage sector .The first objective of the research is to find out the most suit able strategy that can be use by the institutions which in return can increase their market performance..For the objective, the need to use collective research and information placing weight to global economic recession facts and figures in the year 2008 and present, and its impact within UK economy. . Research Questions The dissertation will aim to find answers the following research questions through the analytical techniques and the data collections. What causes an economic recession? What are the effects of an economic recession on the financial sector? Northern rock was collapsed during the recession period what was the reason behind? Barclays Plc is not affected by the recession. What are the strategies they adopted? What is the short term and long term strategies adopt by a business in the recent recession? Research Methodology The main objective of this analysis would be to examine the main causes of recession and the impact of recession on the financial sector with detail research on Barclays Plc and Northern rock Bank. This dissertation will discuss the strategies they applied to survive in recession and what are the problems they had faced. The dissertation will also discuss the economic condition of UK banks and housing market. It will also analys e that what are the strategies, which have been adopted by the financial sector. For the research methodology, it is important to bring in related knowledge towards the UK recession and its impact towards the financial sector. Negatively or positively from within the case study interviews to be given by some UK small medium enterpriser and multinational corporations, interviews will not be of less than hundred, these are the ones who are effected by recession regarding their loss of jobs and the status from their employment from the UK business sectors. Types of Data The main type of Data will be collected for this purpose of this report is as follows. Primary Data Primary data is the information, which is collected by the researcher from his own analysis. It could be in the form of analysis questionnaires, interviews, observations, case studies or critical incidents. The primary data, which is collected from the different sources, could be either qualitative which looks at the explanation behind the given responses or quantitative which is in the form of numbers and which can represent in the form of a graph or a table. Secondary Data Secondary data is the information that is already available. This could be including books, reviews, press releases, newspaper, news bulletin, or reports etc. Again secondary data collected could be either quantitative or qualitative. It depends on the source and type of the information collected. Primary Data Questionnaires A research question is a kind of survey where the information is collected with the intension of arriving at the different conclusions on an issue. This kind of survey will help the researcher to get impartial result and if required the researcher can predict an issue or advice changes. Questions will be divided to the employees, managers of big financial companies of selected banks, mortgage companies and the housing sector. The question will be targeting a most specific iss ue of the discussion and each response would be analysing against each other. Survey may be deals with a variety of media (paper-electronic-verbal). Different kind of method can be used internet, face to face, telephone and mails.. The population will be divided in managerà ¢Ã¢â€š ¬Ã¢â€ž ¢s employees and customers. Interviews Interviews will be held on the spot with the people of different sectors. It could be on phone or face to face either when the respondent meets the interviewee over the phone or directly and answer some circumstantial questions relating to circumstantial issue. This kind of interviews is more advantageous since not only respondent can convey himself or herself and interview can ask to elucidate the answer. Secondary Data Sampling method Stratified sampling Stratified sampling is a method where the population is based on groups. For the dissertation purpose, we will divide the populations. Managers of the companies This will include managers who are in direct contact with financial departments, including policy and decisions makers. Employers This group directs to those who help to apply the strategies or changes. Their opinion is indispensible as they are indirectly related with the running of business Customers This group directs to those who are directly and indirectly affects with new changes and strategies. The big advantage of stratified sampling is that question will be related to the details. The interviewer wants to be answered and there will be less chance that the respondent will simply guess an answer because they have already been chosen whether they are in a position to answer the question. There is another advantage of this type of sampling method is that it increases the chan ce of having a more relevant answers as compared to simple random sampling. It is possible that the disadvantage is that it makes the analysis a bit complex. Simple random sampling This is a method where a small group of samples are selected from a large group of people. the advantage of this method is simplest and straightforward and disadvantage is time scale may be too long. Data analysis There are two major approaches to analysis the data and collect an information qualitative and quantitative research method. Sometime required information is already available and required only be pull out. However, in the analysis sometime information must be collected. This kind of research will call back the second approach. The research needs to be collected and it is not already available. The research mainly relies on the primary data. The nature of the problem which researcher will explore in this report is suitable for both research methods. The secondary data in this researc h will be gathered from reports, books journals, internet journals-internet websites, companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s website, articles and every other written source of data. As primary data will be collected through the interviews and questions, then all of the collected data will be analysis to accomplish the objectives and aims of the dissertation. Qualitative Research Technique Qualitative research means to know why, not the, how, which is collected by many methods like interviews, feedback, forms-emails. Qualitative research is used to understand how people feel and they think-depth interviews or group discussions are two common methods to use for collect qualitative information. Quantitative Research Technique Quantitative research technique where a research method depends less on interviews, questions, observations but it is more focused on the numerical data and statistic collection and analysis. Information collected from the financial sectors, banks, mortgage co mpanies will be combined together and put into tables and graphical charts to view the opinion on different topics and to review overall responses. Limitations of the Study Validity and reliability Validity directs to the truthfulness and accuracy of the research. Research data may be mislead if a question will be misinterpreted or misunderstand. Reliability is a various statistical tests. There is another way to test the reliability is to ask a same question with different wording in the research survey. It will help to collect a right data. Data may be misleading if the interviewee gives a judgment instead of straight facts. Therefore respondent will be bound in many ways from freely expression views with the help of close ended questions. Interviewing It may be challenging to finding the right person at the right time because of the current economic situation. A financial sector would face the different challenges and then an interview for an academic research coul d end up with a long way wait. Confidentiality As the business market is very competitive and the fact is that bit information about the company can give a rise to the competitors, a company might not want to share data. Although a confidentiality, agreement will be signed and disclaimer will be issued. Response times The response time to the questionnaire and interview setting mostly rely on how busy the management and staff are at the research time. This might make collection process lengthier Recent external factors Economical changes have a direct impact on the financial sectors and therefore theses changes have impact on their staffs as well. It is possible that feed back could be more a response to the recent external changes and not because of the business to ensure employees are happy and content. Time Scale Planning Activities May 05-30 May-June 30-22 June-July 25-02 July 04-14 July 16-26 July-Aug 27-07 Aug-Sep 08-25 Sep 26-30 Project proposal ___ Literature Review ____ Research Methodology ____ Empirical study ____ Empirical result ____ Recommendation ____ Conclusion ____ Thesis submission ____